Cairo, Egypt · Available for Projects

I build AI systems that close sales, cut costs, and run while you sleep.

AI Automation Specialist with 6+ years turning business problems into measurable, deployable AI solutions — from WhatsApp sales bots to full process automation pipelines.

View Case Studies Get in Touch
+148%
Productivity growth at BLD, UK
97.6%
Lead classification accuracy
96.1%
Cost reduction per image
4M+
Users served across platforms
01 — About

Building AI that actually works in the real world.

I started as a Frontend Developer in 2020, spending 6 years at Matjrah where I built 300+ online stores, designed UI/UX, and published 100+ mobile apps.

The turning point came when I realized the biggest value wasn't in building interfaces — it was in connecting systems, automating workflows, and using AI to transform how businesses operate.

Today I build AI-powered WhatsApp sales bots, manage technical operations teams, run two live SaaS products, and serve clients across Egypt, Saudi Arabia, the Gulf, and the UK — all from a single constraint: every system must prove it works with real numbers.

"Six optimization rounds in three days. 97.6% accuracy. 0% false alarms. That's the standard I hold every system to."
2020
Frontend Developer — Matjrah
Joined as frontend dev. Built OpenCart stores, published mobile apps, architected no-code builder.
2021–2022
Baltoe · Gate · Rip Vip
Part-time roles: Vue.js SPA migration at Baltoe (400k users), Next.js analytics at Gate.
2024
Edumart
Admin panel with RBAC at Edumart. Collaborated with backend team on secure APIs and role-based access control.
2025
Launched malekdev.com · Shotlab
Launched freelance practice and shipped Shotlab — AI product imaging SaaS for Amazon sellers.
2026
BLD / Amazon UK · Flowy Aura
Led AI imaging pipeline: 148% productivity growth. Joined Flowy Aura as Technical Business Developer.
02 — Services

What I build for you

End-to-end delivery — from strategy to deployment. No handoffs, no gaps.

01
AI WhatsApp Sales Bots
For Arabic-speaking businesses. Egyptian and Gulf dialect. 97.6% lead classification accuracy. Responds in under 30 seconds, 24/7.
See live examples
02
AI Product Image Generation
Shotlab — upload a raw product photo, get a full Amazon-compliant image gallery in minutes. 96.1% cost reduction vs traditional photography.
View Shotlab
03
Business Automation & Workflows
Custom n8n pipelines connecting Google Workspace, WhatsApp, Shopify, WooCommerce, Notion, Slack, and AI models. Eliminates manual work.
View automation work
04
Technical Operations Management
Hands-on management of technical teams (3–10). KPI systems, performance tracking, AI tooling integration. 148.3% productivity growth documented.
Read BLD case study
05
Frontend & Full-Stack Development
React · React Native · Vue.js · TypeScript · Next.js. 300+ stores built. 100+ apps published. 4M+ users served.
View frontend work
03 — Case Studies

Selected work

AI Process Ops
BLD — Amazon UK
Jan 2026 – Ongoing
Active engagement
The Challenge
16% Amazon image acceptance rate. Manual production at 30–67 images/day per worker. No KPI system, no workflow visibility, 20,000+ products. I built a 9-stage optimization process: unified AI tooling → QA checker → scoring system → Trello → reporting → team scaling → image enhancement → Drive automation → sample sign-off.
What I built
Custom AI Web App Amazon QA Checker KPI Scoring System Trello Workflow Google Drive Automation Shotlab SaaS
+148%
Productivity growth, month 1 → 2 (2,014 → 5,000 images)
96.1%
Cost reduction per accepted image ($1.24 → $0.048)
16%→90%
Amazon acceptance rate after QA system
+213%
Best worker output (67 → 210 images/day)
–83%
Upload time per product (30 min → 5 min)
$4,800
Verified annual savings · 3.1x ROI on AI tooling
AI Chatbot · Arabic
Retro Furniture
2023 – 2024 · Egypt
The Challenge
Egyptian furniture retailer overwhelmed by WhatsApp inquiries. Staff spending 15–20 hrs/week on repetitive questions. Lead quality unmeasured — no classification system in place.
What I built
WhatsApp AI Bot Lead Classifier Egyptian Arabic NLP 6-Round Optimization n8n Automation Analytics Dashboard
97.6%
Lead classification accuracy (6 optimization rounds in 3 days)
0%
False alarm rate — down from 62.5%
7,000+
Real conversations analyzed and trained on
44%
Implicit-intent buyers caught (no explicit buy language)
–20 hrs
Monthly support time saved per client
Frontend · Migration
Baltoe
Nov 2021 – Apr 2022 · Cairo
The Challenge
Legacy platform with 400k+ users running on jQuery/PHP — slow, hard to maintain, and falling behind in UX. Needed a full SPA migration without disrupting live users or feature delivery.
What I built
Vue.js SPA Vuex State Management 15+ Page Migration Component Library Performance Audit
400k+
Active users on the migrated platform
+30%
Lighthouse performance score improvement after migration
+30%
User engagement increase post-migration
15+
Pages migrated from jQuery/PHP to Vue.js SPA
AI Sales Agent
Mazaya Technologies
2023 · Cairo, Egypt
The Challenge
Used laptop retailer receiving high-volume WhatsApp inquiries about specs, pricing, and availability. Sales team couldn't keep up. Each inquiry required manual product knowledge lookup before responding.
What I built
WhatsApp AI Sales Agent Product Knowledge Base Egyptian Arabic NLP Spec Matching Logic n8n Automation E-commerce website
Auto
Instant spec/price answers from dynamic product knowledge base
24/7
Coverage across all WhatsApp inquiries — zero missed leads
EGY
Egyptian Arabic — natural, colloquial responses that match the audience
0
Manual lookup steps required — bot matches specs and responds instantly
Frontend · Scale
Matjrah (6 years)
Jan 2020 – Jan 2026
The Challenge
Fast-growing Saudi e-commerce platform needing rapid store launches, a no-code mobile app builder, and consistent performance at scale — across 300+ stores and 100+ published apps.
What I built
300+ OpenCart Stores No-Code App Builder React Native Apps Vue.js Dashboard Theme System Lazy Loading & Splitting
4M+
Users served across all Matjrah platforms
300+
OpenCart stores built and deployed
100+
Mobile apps published on App Store & Google Play
65→92
Lighthouse performance score improvement after migration
–35%
Page load time reduction
–40%
Delivery time reduction via reusable component libraries
04 — Products

SaaS I've built and ship

Live Product
Shotlab
AI product image studio for Amazon FBA sellers and listing agencies. Turns raw product photos into compliant, high-converting Amazon images.
  • AI background removal + lifestyle generationGoogle Gemini Flash Image + Replicate Real-ESRGAN
  • Amazon compliance QA checker built-inCustom prompt system, ~90% acceptance rate
  • Multi-user dashboard with job queueReact 19, TypeScript, Vite — fast and responsive
  • Self-hosted on Docker + TraefikFull control, no per-image API cost passed to users
  • Anchor client: BLD Manchester (20,000+ products)3.1x ROI on AI tooling investment in month 1
View Shotlab
Live Product
ChatIQ
WhatsApp AI sales bot platform for Arabic-speaking SMBs. Handles the entire inbound sales conversation — qualification to close.
  • Arabic-native NLP — Egyptian and Gulf dialects97.6% lead classification accuracy in production
  • Intent classification with TP/FP/FN/TN tracking6 optimization rounds → 0% false alarm rate
  • Multi-tenant architecture via DockerOne deployment, multiple client bots, full isolation
  • Zoho Forms, Google Sheets, CRM integrationsLead data flows directly to client workflows
  • 2 active paying clients — Egypt & Saudi ArabiaRetro Furniture + alQassar, live and running 24/7
View ChatIQ
05 — By the Numbers

Every number is verified

+148.3%
Productivity growth
BLD Amazon UK, Month 1→2
96.1%
Cost reduction per image
$1.24 → $0.048
97.6%
Lead classification accuracy
WhatsApp bot, live system
0%
False alarm rate
Down from 62.5%, after 6 rounds
4M+
Users served
Across all Matjrah platforms
300+
Online stores built
At Matjrah over 6 years
7,000+
Conversations analyzed
For bot training and optimization
$4,800
Annual savings verified
2 workers vs 4 needed at old pace
06 — Clients & Companies
07 — Tech Stack

Tools I use to ship

AI & Machine Learning
Google Gemini 2.5 Claude API Grok-4-fast Replicate fal.ai Seedream LangChain OpenRouter Prompt Engineering AI Image Generation
Automation & Messaging
n8n WAHA Evolution API WhatsApp Business API whatsapp-web.js SendPulse Zoho Forms
Frontend
React 18/19 Vue.js Next.js TypeScript Vite Tailwind CSS React Native Redux / Vuex React Query
Backend & Databases
Node.js Express 5 Python Flask SQLite MongoDB Firebase Google Sheets API
DevOps & Cloud
Docker Traefik Linux / VPS Hostinger VPS Google Cloud Vercel Git Playwright Puppeteer
Data & Analytics
Python / pandas Chart.js KPI Tracking A/B Testing TP/FP/FN/TN Analysis Performance Reporting ROI Analysis
Open to Opportunities

Selectively open to the right role.

I'm not actively job hunting — but if you're building something where deep AI and automation expertise at the founding or senior level would move the needle, I'm worth talking to. Roles I consider must have scope for real ownership, measurable impact, and technical depth.

Technical Operations Lead AI Automation Architect Founding Engineer AI Product Builder
Let's have a conversation

Remote-first preferred. Cairo, Egypt (UTC+2).

08 — Contact

Let's build something real.

Whether you need an AI system built from scratch, an existing process optimized, or just want to understand what's possible — I respond to every message personally.

Message on WhatsApp
mohamed@malekdev.com linkedin.com/in/mohamed-malek-shawi github.com/mohamedmalek11